PRIVACY POLICY

Effective Date: 15/04/2026
Website: https://www.DemiEllis.com
Owner: Demi Ellis

1. Introduction

This Privacy Policy explains how your personal information is collected, used, and protected when you visit DemiEllis.com, purchase digital products, book online sessions, or interact with the website.

I am committed to protecting your data and handling it responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information I Collect

I may collect personal data when you:

  • Purchase a digital product or course

  • Book an online session or virtual class

  • Create an account on the website

  • Subscribe to emails or newsletters

  • Contact me via email or forms

This may include:

  • Name and contact details (email address, phone number if provided)

  • Account login information

  • Purchase and order history

  • Payment details (processed securely via Stripe)

  • Communication history (emails or messages)

  • Website usage data (via cookies and analytics tools)

3. How I Use Your Information

Your information is used to:

  • Process orders and provide access to digital products

  • Manage your account and course access

  • Deliver online sessions and send access details

  • Respond to enquiries and provide support

  • Improve website functionality and user experience

  • Send newsletters or updates (only if you opt in)

I will never sell your personal data.

4. Payments & Security

All payments are processed securely via WooCommerce and Stripe.

  • Card details are encrypted and handled directly by Stripe

  • I do not store or have access to your full card details

  • If you choose to save your payment method, this is securely tokenised by Stripe

5. Digital Access & Accounts

When you purchase a digital product or course:

  • Your data is used to grant and manage access to your account

  • Your account activity may be monitored to prevent misuse or unauthorised sharing

6. Data Retention

Your data is retained only as long as necessary:

  • Account and purchase data: up to 6 years (for legal and tax purposes)

  • Email marketing data: until you unsubscribe

  • Support enquiries: up to 12 months after resolution

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data I hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Withdraw consent for marketing communications

  • Request transfer of your data (where applicable)

To exercise any of these rights, contact: info@demiellis.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

8. Cookies

DemiEllis.com uses cookies to improve your experience and analyse website performance.

Types of cookies used:

  • Essential cookies (required for login, checkout, and site functionality)

  • Analytics cookies (to understand how visitors use the site)

  • Marketing cookies (only used where consent is given)

You can manage or disable cookies via your browser settings.

9. Third-Party Services

I use trusted third-party services to operate this website, including:

  • Stripe / WooCommerce Payments (payment processing)

  • Website hosting provider (site operation)

  • Email marketing platforms (if subscribed)

  • Analytics tools (e.g. Google Analytics)

These providers only process your data as necessary and are compliant with data protection regulations.

10. Data Security

I take appropriate measures to protect your data, including:

  • Secure website encryption (HTTPS/SSL)

  • Secure account systems and password protection

  • Restricted access to personal data

11. International Data Transfers

Some third-party services may process data outside the UK or EEA.

Where this occurs, appropriate safeguards are in place to ensure your data remains protected in line with UK GDPR.

12. Changes to This Policy

This Privacy Policy may be updated from time to time.

Any changes will be posted on this page with an updated Effective Date.

13. Contact Information

If you have any questions about this Privacy Policy or your data:

Demi Ellis

info@demiellis.com
https://www.DemiEllis.com

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